You’re perhaps providing a luxury clothing line. Maybe, you’re offering fancy pieces of furniture and luxury brands of shoes. Then, get ready because your chosen niche has a tough competition and standing out from the others is probably your main goal.
Unfortunately, it’s easier said than done. It requires time, effort, and money before you can increase your online presence. Building your online store for customer friendly payments is a good start.
Making your checkout process easy for your clients can play a crucial role in boosting conversions or sales. That’s why your payment page is imperative. It’s the final stop for individuals shopping on your ecommerce site or online store. It’s where consumers hand over their credit card details.
But startups are unable to build the best online store or make their payment customer-friendly. Here are some experts-recommended tips you can take into account:
- Make Sure to Provide a Variety of Payment Methods
Well, it sounds obvious. But the truth is that many ecommerce websites only offer a single payment method. Recent studies indicate that approximately 56% of clients expect a range of payment choices on the payment page.
While it is not necessary or practical, offering different methods is worth it. Not only will it help you identify the right option, but it will also give your clients the chance to have the optimal experience.
What’s important is that you can increase a significant web traffic. You can also boost a high conversion rate in no time.
- Allow a Payment Without the Need to Set Up an Account
Potential customers hate ecommerce websites that require them to sign up for an account. They find it too intrusive, affecting conversion. Remembering another password or username is quite tricky for them as well.
According to a study conducted by Smashing Magazine, online store visitors hate setting up an account. It’s because they expect to receive a ton of promotional emails. Customers don’t even understand why they need an account before making a purchase. So, allow a checkout process without the use of an account.
- Provide a Seamless and Simple Design
Ecommerce website has a plethora of benefits. From a high return on investment to several repeat customers, there are other opportunities every business can expect.
To represent your business well, keep your content and store consistently. Be sure to use the same colors, simple design, and easy to read fonts. That way, you can establish brand awareness with ease.
- Never Redirect a Prospect
You probably have worked hard to get your target market to your ecommerce website. So, why send them away to another one? This is one downside of using PayPal and other related services. Since paying is the last thing customers do, your online store should remain in their minds.
- Errors Should be Easy to Fix
People make mistakes. Sometimes, they overlook a zip code or forget the @ in their email. As a business owner, how are you going to deal with it? First, be sure to determine the error. Second, your customer representative should correct it ahead of time. Many checkout pages typically display an error message at the top of the webpage. However, customers don’t realize it ahead of time. A handy tip is to provide an error message in every specific field.
- Ask for Important Information
Filling out a long and complex form can extremely affect a conversion rate. As an ecommerce website owner, ask for something important. Don’t ask for unnecessary questions. The more you do it, the higher the risk of losing your customers to your competition. So, make your checkout page short and easy to use. Perhaps, your pool of customers will be double as time goes on.
- Guarantee Optimal Privacy and Security
When something personal is involved, showcase the best security measures. According to experts, more than 58% of consumers dropped out the payment page because of unreliable payment security.
More than delivering a responsive design, reassure your target market that their data is safe and secure from hackers to build trust. For startups, get a Secure Sockets Layer certificate to encrypt credit card details and offer a risk-free connection. Then, be sure to include it in your webpage.
- Minimize Distractions Possible
Your checkout page is the last part of the sales cycle. It’s the final step. Since people have a short attention span, never distract them before they complete the procedure. Never put up advertisements. Your main goal here is to see customers make their final payment. So, keep any distractions to a minimum. If it sounds complicated, consult an expert right away.
- Incorporate Concise and Clear Calls to Action
Have you ever tried shopping online? You probably did. But have you ever wondered what to do next? Then, you perhaps looked for another alternative.
So, integrate clear and concise calls to action as a business owner. To get it right, put yourself in your customer’s shoes. Provide short, accurate, and easy checkout page. You can search online to find the right template. You can also be experimental and use your imagination. But avoid odd choices. Keep it simple and easy. Make it unique and engaging too.
- Be Responsive and Committed
The most important thing is to stay responsive and dedicated. When potential clients have queries and other concerns, provide reliable information right away. Also, strive to develop your services to acquire repeat customers.
Indeed, these tips are sure to minimize shopping cart abandonment, allowing you to improve your client’s checkout process and experience. It’s also wise to test various designs to determine what works best.
Is your existing checkout page inefficient, complicated, and lengthy? Then, update your payment procedure today. While the project can be a DIY task, rely on an experienced specialist. While the service can be costly, it’s worth the investment.
Once your prospects love your checkout process, you can establish rapport and build a long-term relationship. Higher sales, ROI, and repeat customers are the other benefits you can expect along the way.