Building rapport is a major part of the sales funnel. It is the essential facet in building trust with potential customers—without this trust, customers will never feel confident enough to purchase goods or services from your business.
The marketing avenues for which businesses took special care to facilitate, which included face-to-face communication, meetings, events, etc., are now, during this pandemic, no longer options. The survival of a business in today’s climate is truly dependent upon dynamic and innovative measures to ensure meaningful relationships among clients and customers is sustained.
iPayTotal, a premier payments solutions company based in the UK, has found success in taking on the problems brought on by the pandemic and, working through the best options available, has come up with rewarding measures to help other businesses cope in a similar way.
Here are some ways the iPayTotal team believes will help secure that necessary rapport: —
Virtual events
Virtual events help sustain that essential human contact necessary in the building of rapport and trust. Customers need to see and hear before they can make informed decisions. Businesses are not only brick and mortar; indeed, they are run by people. Taking this into account, and understanding that the customer is a person, it must be understood and appreciated that people have a need to know to “whom” they are speaking and with whom they are doing business.
Customer support
iPayTotal offers 24/7 support to its clients (merchants). It is due to this support that clients feel safe in their business dealings. They know they are not alone. They feel secure in the knowledge that any query is only a call or email away. This builds the type of support they need to feel that their business can trust a company like iPayTotal because it is there any time they need support.
Responsiveness
Timeous response to queries is essential in maintaining a good relationship with potential and existing clients. Delayed responses can often end up with frustrated clients who could receive better responses from another company. It is absolutely essential that the nature of the response be quick, informative and, most importantly, helpful. This will add to the relationship, growing it from strength to strength.
Interaction
If any relationship desires to be strong and grow, it needs interaction. This means that your business needs to interact with its clients or customers on a continual basis. The communication must be back and forth, not one-way only. Nurturing such a relationship takes effort and, especially during these trials, innovation and perseverance. It is therefore important to consider what the customer needs. Offering feedback forms or permitting comments on blogs, etc., will help this relationship blossom.
What iPayTotal has learnt during this pandemic
It is clear that through hosting virtual events and having a responsive customer support team are essential in today’s business world. Though there are still troubled waters, which have caused great losses to many businesses, there is a way to fight this pandemic by insisting to be proactive until a relief from the restrictions arrives.
Finally, from a global perspective, managing various client queries as well as maintaining a good relationship, can be challenging. It is for this reason especially that hosting virtual events becomes a necessary tool in combating any negative effects from the pandemic.
By using virtual platforms, clients and customers can feel included in your business and its decisions. These virtual events provide essential information and offer clients the opportunity to learn more about your company and its services.
“It’s this inclusiveness in a world where everything has become exclusive that enables truly meaningful relationships to continue to grow in trust and confidence,” iPayTotal Team.
For advice regarding your merchant account and how to use its tools most effectively, please feel free to contact iPayTotal on +44 800 776 5988 or email info@ipaytotal.com.
Incidentally, iPayTotal hosted a virtual event on 03 December. It was a remarkable glimpse into the world of the payments processing industry, and one which brought many in the industry together, sharing points of interest as well as future plans.
