Be honest, would you even bother trying to purchase something from a website if the checkout either took forever or did not support your preferred payment method?
It’s been reported time and time again that customers will quickly leave a website for a competitor’s one simply because the process and the options for payment are too complicated and inconvenient.
One of the many reports shows a conclusive 2020 round-up statistic that one in three customers will pay more for a better experience and a staggering 80% of customers believe that convenience is an important element to a positive customer experience.
With this in mind, how can your business add convenience to the top of its list?
If your business has a merchant account that offers online payments or if your business is a brick-and-mortar store offering POS services, then you’re one step ahead of many businesses—however, if that is all you offer, you’re more than likely a few steps behind many other businesses!
Your first step, according to leaders in the payment solutions industry, is, as one of UK’s premier payment services providers, iPayTotal, says, “…to open a merchant account with a reputable merchant account provider.”
The next four steps, according to iPayTotal, are what will ultimately give your customers the experience they want, conveniently.
- Alternative Payment Methods
- Security & Safety
- 24/7 Customer Support
- Seamless Payment Gateway/Processing
Alternative Payment Methods
Your merchant account should offer more than just credit card payments. In today’s crypto-growing community, it would be a mistake to exclude crypto payment inclusion for your online customers.
Recent statistics show the ever-increasing support of Bitcoin, which indicates that your merchant account would benefit significantly by introducing crypto payment options for your customers. iPayTotal offers acrypto exchange platform for merchants who desire to open their business to a wider audience, not to mention an international one.
Security & Safety
Finding a payment solutions company with integrity as well as one partnered with good-standing acquirers is the first step to ensure your merchant store (online or physical) offers a payment gateway that is secure and safe.
Your customers are your bread and butter. They need to feel secure when offering you their credit card details. It’s up to you to ensure they have peace of mind when making purchases. — iPayTotal and its acquiring banking partners have the necessary, updated and 3D-secure payment facilities to ensure information is encrypted and safe from any cybercrime.
24/7 Customer Support
Part of offering a “convenient” solution to your customers is offering customer support 24/7. This, especially for online merchants, is essential since a great piece of your customer base may be located in different time zones.
More than this convenient option, which gives your customers the peace in knowing your company is available for any enquiries, is that it can indeed reduce your chargeback ratio. If your customer support team is available, your customers will likely contact you before their bank; and if it can be settled there, then there won’t be a request for a refund.
iPayTotal offers services to your merchant business 24/7, giving you the peace of mind you need in knowing that you have a fully equipped team, ready to assist you in any way.
Seamless Payment Gateway/Processing
There are times when payment processors are “down” and the payment lags. This is not just inconvenient, it is, for many customers, infuriating. End this immediately by selecting a payment solutions company that has more than one acquiring partner so that no payment will ever be lagged or unprocessed.
Seamless is, for iPayTotal, synonymous with Convenience—and that is what iPayTotal offers its merchants with its seamless, easy payment gateway.
Consider offering “convenience” as a service your customers will remember and return to experience. With iPayTotal, you can offer this ultimate winner that will guarantee to place your merchant account at the forefront of great user experience.
Contact iPayTotal for a “total” solution on +44 800 776 5988 or email info@ipaytotal.com.
