Gambling business owners can only progress if they have an online gambling merchant account. Without one, players cannot gamble the way they want. This means that gamblers cannot choose the payment method they desire.
Research shows clearly that online gambling casinos perform far better when they have options for players to use when purchasing credits to gamble online.
What should your online casino offer?
According to Skillminegames, data shows that the following items should be offered: —
Simple and easy
You certainly do not want your customers clicking here and there and everywhere in order to find what they want. You need a clean interface and an online gambling website that is fast and able to manage many requests at once.
A slow-working online casino website will become a fast-exiting one!
Don’t be too busy with your online casino in thinking that a complicated website is what you need. Simplicity is often the best route to follow because your online gamblers want a simple and easy-to-understand online gambling platform.
Secure and reliable
Most especially for online casinos, if the security and reliability is jeopardised, then your online casino can be in major trouble. Gamblers are not likely to sit around and accept this. This is money; and for gamblers, money is why they are on your casino website.
The security needs to be up to date with the latest technology – something iPayTotal can provide when you sign up for an online gambling merchant account.
Impressive design, great graphics and pitch-perfect sound
An online casino needs to show glitz and glamour. It needs the great sound effects of a physical casino to engage the player. The graphics need to be modern and fresh. Gamblers will become bored with the same old images and graphics.
Creativity is key here, and it is essential that your online casino has the right software and designers to create this space for your customers. Your players want to feel excited and entertained while playing. Keep this in mind when designing an original online gambling platform.
Various payment options
Online casinos need to have various payment options. Remember, you are not only managing local players; you may have international ones also. Besides that, even for local players, you should have payment gateways and payment options that suit their needs, such as credit card payment solutions or other interactive, on-site payment methods.
Still, such methods must be easy and must be integrated into your gambling website seamlessly for payments and pay-outs. iPayTotal has the solutions you need to run a successful online gambling business.
As you can see, “security” and “payment options” are key to providing your customers/players with a better choice when gambling. At iPayTotal, we have a secure payment gateway to ensure security and anti-fraud protection.
Furthermore, with our array of payment options, your online casino has the chance to offer your customers the most convenient method to pay or buy credits to gamble.
Is it time for your online casino to offer more?
Absolutely, is the answer. In today’s digital age, it is impossible to rely on bank transfers. Gamblers are used to quick, real-time transactions and expect your online casino to be equally responsive.
Remember, there are many online gambling merchants out there, and it is easy for a player to lose interest and go elsewhere.
Statistics from a scientific journal, Science Direct, show that players will not remain loyal if your online gambling merchant account is not up to date and ready to service your customers with the most convenient methods of payment solutions.
Apply with iPayTotal today, and see the solutions your online casino business has.
What can your online gambling business do to stand out?
Convenience is perhaps the most important aspect your online casino business can do to stand out and ensure that your customer base remains loyal and increases.
There are ways, as mentioned above in which your online casino can improve its presence online. — Still, the most important feature you can do to ensure repeated business for your online casino is to register for an online gambling merchant account with a reputable payment solutions company like iPayTotal.
With iPayTotal, your online gambling merchant account will have a seamless payment processing solution for your customers. By partnering with an offshore acquiring bank from iPayTotal, your online casino can flourish and expect to find happier customers, simply because you have added convenience to your online casino business.
- Better payment options
According to a well-researched article, more and more people are turning to mobile payment options as opposed to the traditional payment solutions. For your online casino business, this means that a large chunk of online users will turn to your online casino if you have the right payment gateways and payment solutions in place.
Interestingly, an independent study showed that mobile payment users increased by a ground-breaking 150 million this year (2020). This can only excite the online gambling merchants because of the vast increase in online users.
Finally, security is an all-important feature when it comes to online gambling. Cybercriminals are rampant, and your customers or players will want to be assured of a secure payment method and gateway in order to have the peace of mind to share their credit card details on your website.
With a respected and experienced online merchant accounts solutions company such as iPayTotal, your online gambling merchant account will receive an in-built, state-of-the-art anti-fraud system in which any suspicious activity can be tracked immediately and in real time. — This gives your online casino business the ability to focus on other aspects of your business such as graphics and marketing, knowing that your online payments are secure and safe.
Increase your business and profitability today by choosing to partner with the premier online casino merchant accounts provider in the United Kingdom – choose iPayTotal for a “total” solution to improve the quality and revenue of your online casino.